Benchmarking Competitor Patient Services, to Generate a Roadmap for Upcoming Launches
What patient services are competitors employing across markets to differentiate, and what operational best practices are critical for their success?
Given strict regulatory restrictions on overt financial patient support in the EU, our client wanted to understand how competitors leveraged patient education and services strategies in the EU to successfully improve patient experience and maximise commercial potential. In particular, the client wished to uncover the critical success factors and best operational practices that comply with unique regulatory/compliance requirements per market.
Eradigm conducted extensive competitor benchmarking assessments, cataloguing the current services offered per market, operational best practices, market-specific nuances, and the perceived impact of each service category. This informed discussions with affiliates in EU markets, and enabled the client to formulate and implement a ‘gold standard’ patient support program across indications and EU markets.