Focus Therapy Areas: Rare Diseases & Orphan Drugs, Oncology, Cell Therapies
Specialist Expertise: Pricing & Market Access Strategy, Landscape Assessments, Value-Based Messaging, Medical Strategy
Education: MSc Drug Discovery & Pharma Management, University College London; BSc Pharmacy, University of Manitoba; BSc Pharmacology, McGill University
What is your focus at Eradigm?
I use my robust analytical and clinical background to help clients understand and develop their global pricing, reimbursement, and market access strategy. I work as part of Eradigm’s Market Access and Medical Strategy teams to comprehensively conduct high-quality research, analyse insights, and deliver impactful, actionable recommendations for our clients.
Who do you work with?
I typically work with global commercial and access teams, from both top 10-pharma and small to mid-size biotech companies.
What is your specialist expertise, and what types of projects do you work on?
My expertise lies in global pricing and reimbursement strategy, with a focus on rare diseases and orphan drugs in the UK and EU. I work cross-functionally, developing and delivering targeted and impactful recommendations to help clients understand market landscapes and pricing dynamics across the UK, EU, and Japan. Key capabilities include landscape mapping, global primary research with payers and stakeholders, price and revenue forecasting, and value messaging development
What did you do before Eradigm?
Prior to Eradigm, I worked on developing PRMA strategy for clients across the UK, EU, and US. I was involved in consulting projects helping clients understand pricing and revenue potential by conducting and analysing primary research, as well as building price and revenue modelling tools accounting for country-specific Health Technology Assessment and reimbursement systems, client and competitor strategy, and launch sequencing
What are your passions outside of work? Outside of work, I can usually be found in or adjacent to a bakery. I also enjoy playing football, visiting art exhibitions, watching anime, and creating playlists for extremely specific moments of life