Tiya joined Eradigm in July 2023 as an Associate Consultant, bringing to the team her passion for advancing healthcare research and prior experiences working in PR, medical communications, and digital health start-ups.
Previously, Tiya was a PR consultant managing several pharmaceutical clients and various projects, spanning therapeutic areas including neurology, immunology, orthopaedics, dermatology, and women’s health. Tiya was involved in advising clients with their communications strategy during key congresses, on data communications and competitive insights, developing high-quality HCP and patient materials, and managing relationships with patient advocacy groups and multiple external stakeholders.
Tiya holds a BSc in Biological Sciences from the University of Leicester, where she studied Neuroscience and focused her dissertation and research interests in maternal health and child neurodevelopment. Tiya studied for her MSc at University College London (UCL), in Bioscience Entrepreneurship, where she developed her expertise in the intersection between life sciences and research commercialisation. During her post-graduate studies, Tiya worked at digital health start-ups which intend to disrupt and transform standard healthcare and medicine, through innovations in digital technology. At Syrona Health, spinout FemTech company from University of Cambridge, Tiya developed an in-app digital tool for personalised contraception with a focus on limiting side effects. Tiya was also part of the 2021 Entrepreneur In Residence cohort for idea incubation in European healthcare, with SanusX UNIQA, a leading insurance provider in CEE.
From her experiences in medical communications, working at MedTech startups, and her studies, Shakitiya hopes to continue expanding her knowledge in the fields of entrepreneurship, science communication, healthcare and research.
Outside of work, Tiya likes to keep active with weight-lifting, salsa-dancing, Muay Thai, and swimming. Passionate about exploring new cultures, Tiya enjoys travelling around the world, meeting new people, and experiencing local cuisines.