The Eradigm team is made up of a group of highly motivated, experienced professional consultants who come from a diverse range of backgrounds. Our vast collective experience spans all aspects of pharma, biotech and life sciences and has been gained addressing the most complex strategic challenges for the most demanding of organisations. Each of our client teams are led by a senior consultant, with a partner involved on every brief that we address.
Principals and Consultants
Stefan Focsa
Principal, Head of Advisory, Zurich Office
Principal, Head of Advisory, Zurich Office
Stefan Focsa
Focus Therapy Areas:
Immunology, Oncology, Neuroscience, Ophthalmology, Vaccines & Rare diseases
Specialist Expertise:
Market Access, Pricing Strategies, Brand Strategy Development, Lifecycle Management, Evidence Generation Planning, Capability Building Training, Environmental Shaping, Companion Diagnostic Strategies, Commercial Due Diligence & Digital Health
Education:
MEng Chemical Engineering, Imperial College London
What is your focus at Eradigm?
My primary focus is to be a strategic thought partner for clients to ensure they have the trust, confidence, and clarity to execute on project recommendations. During projects, I work closely with the consulting team to provide strategic guidance & expertise to maximise the value of our engagements.
Who do you work with?
I work with a broad range of Global & Regional clients; these can include Market Access & Commercial senior leadership positions within large pharmaceutical organisations as well as C-level executives in smaller biotech companies. Depending on the nature of the project, extended client teams can include representation from different markets as well as multiple functions.
What is your specialist expertise, and what types of projects do you work on?
I have broad expertise in Global Market Access strategy development and working with cross-functional and affiliate teams to ensure launch excellence. Key project areas include development of value communication deliverables, pricing strategies, contracting frameworks, negotiation toolkits and capability building training. In addition, I also have strong expertise in Commercial projects including Brand Strategy development, Go-to-Market models, Business Units design & Due Diligence projects.
What did you do before Eradigm?
Prior to Eradigm, I have spent over 10 years working at various strategic consulting firms in the UK and Switzerland focused on the life science industry supporting >150 Market Access, Commercial & Medical projects
What are your passions outside of work? Outside of work, I try to enjoy the outdoors as much as possible through various hobbies and social sport events (running, tennis, triathlons). Skiing is my main passion in the winter and I’m always checking the weather for the next big snowfall. At home I enjoy trying to take my cooking skills to the next level and learning new recipes.
Xavi Beltri
Manager, Zurich Office
Manager, Zurich Office
Xavi Beltri
Focus Therapy Areas:
Immunology, Oncology, Palliative care, Neuroscience, Cardiovascular, Endocrinology, Vaccines & Rare diseases.
Specialist Expertise:
Market Access, Pricing Strategies, Brand Strategies, Lifecycle Management, Go to market strategies, Product launch, Commercial Due Diligence, Forecasting, Sales force optimization, Omni channel strategies & Digital Health.
Education:
MEng Industrial Engineering, Polytechnic University of Catalonia UPC|ETSEIB
What is your focus at Eradigm?
My primary focus lies in offering strategic guidance to our clients, encompassing a wide array of methodologies and extensive expertise in the realm of Life Science strategy consulting. I am entrusted with the responsibility of ensuring impeccable deliverables and unwavering client satisfaction, consistently upholding the utmost standards and best practices prevalent in our industry.
Who do you work with?
At Eradigm, our clients include global heads of market access, brand leads, medical directors, and marketing executives from the top 10 pharmaceutical companies worldwide. We also specialize in providing services to distinguished Bio-Tech organizations, catering specifically to their unique needs. Our expertise and specialized services focus on enhancing their value proposition and strengthening their overall corporate strategy.
What is your specialist expertise, and what types of projects do you work on?
I possess a wide-ranging expertise in the development of impactful commercial strategies for the successful launch of new products globally. Moreover, as an integral component of therapeutic area strategies, my focus lies in conceptualizing novel omnichannel strategies across multiple brands. These strategies aim to create meticulously tailored customer engagement journeys on a country-specific basis, effectively addressing the unique needs and demands of each market.
What did you do before Eradigm?
Prior to joining Eradigm, I had the opportunity to work at renowned global strategy consulting firms. In those roles, I was responsible for developing strategies for leading pharmaceutical clients worldwide, including the top 5 industry players. Over the course of my career, I have successfully delivered more than 100 projects covering diverse areas such as commercial strategy, market access, omnichannel, and Digital Health.
What are your passions outside of work?
I absolutely love exploring different cultures and trying out delicious foods from around the world. Spending quality time with my close friends and loved ones around a table brings me immense joy. Additionally, I have a strong passion for activities like swimming, kayaking, and using my bicycle as my primary way of getting around the city every day.
Gala Farooq
Manager, London Office
Manager, London Office
Gala Farooq
Focus Therapy Areas: Oncology, Haematology, Endocrinology, Immunology, Neuroscience
Specialist Expertise: Cell & Gene Therapy, Partnering, Beyond-the-Pill and Digital Services
Education: PhD in Investigative Medicine Imperial College London, BA (Hons) in Biological Sciences University of Cambridge
What is your focus at Eradigm?
My focus is on leading high-impact Strategic and Competitive Intelligence projects, to inform and guide commercial strategy at both an asset and a cross-portfolio level. My aim is to drive meaningful conversations for our clients, which ultimately shape the future of healthcare.
Who do you work with?
I work predominantly with senior executives, global brand leads and Competitive Intelligence leads across top 20 biopharma companies.
What is your specialist expertise, and what types of projects do you work on?
My work spans specialist technologies such as cell and gene therapies, as well as cross-portfolio projects which shape overarching corporate strategy. My broad portfolio includes global CI monitoring in oncology, optimising launch via service offerings in immunology, and redefining cross-portfolio business development strategies.
What did you do before Eradigm?
Before joining Eradigm, I completed my PhD in Investigative Medicine, where I led development of a novel therapeutic for Type 2 Diabetes and Obesity from candidate selection to Phase 1 trials. I also worked at GLG, where I developed strong skills in primary research, and gained commercial experience with Amgen.
What are your passions outside of work?
Outside of work, I am a theatre aficionado and am an avid reader/watcher of all things Chekov, Beckett and Pinter. I am also a keen traveller and love exploring new cultures and cuisines.
Erin Johnstone
Manager, Advisory BU Commercial Excellence Lead, London Office
Manager, Advisory BU Commercial Excellence Lead, London Office
Erin Johnstone
Focus areas: Oncology, Dermatology, Ophthalmology, Neurology and Rare Disease
Specialist expertise: Rare Disease, Personalized Medicine, Omnichannel Strategy, Competitor Strategy, Commercial Strategy, Forecasting and Market Access
Education: MSci Chemistry with Medicinal Chemistry, University of Glasgow
What is your focus at Eradigm?
My focus at Eradigm is to be the trusted thought partner to all clients, and the Eradigm team, to deliver winning commercial and market access recommendations; driving patient and HCP centricity in all future client discussions and strategies.
Who do you work with?
Global top 50 pharmaceutical companies as well as leading biotechnology companies from IPO and beyond. I have supported a variety of teams across global, regional and local regions spanning marketing, brand, new product planning and market access roles.
What is your specialist expertise, and what types of projects do you work on?
I have broad expertise in Commercial Strategy. I enjoy solving client complex challenges from planning for a competitive launch through to enhancing a first-to-market ground-breaking launch. Key project areas include: commercial forecast development, patient pathway creation, scenario planning, competitor strategy, omnichannel strategy and, global launch readiness guidebooks.
What did you do before Eradigm?
Before joining Eradigm, I worked for 6+ years at market access as well as strategic consulting firms who focussed exclusively on healthcare. I also gained experience in business development and grant applications for science and technology.
What are your passions outside of work?
Outside of work my main passion is travel, with almost any spare minute used to plan, or go on, my next adventure. I love to explore the outdoors, walk a new trail, and discover a new mountain to ski on. When I am not travelling, I enjoy a games night with great food, family, friends and dog.
Daniele Tosoni
Manager, Zurich Office
Manager, Zurich Office
Daniele Tosoni
Focus Therapy Areas:
Rare Diseases, Neuroscience, Gastro-Intestinal disorders, Infectious Diseases, Immunology, Oncology, Metabolic Disorders, and Vaccines
Specialist Expertise:
Market Access, Pricing Strategies, Health Economics, Pipeline Strategies, Evidence Generation, Digital Health and Commercial Strategies
Education:
MIB at Hult International Business School, Cambridge (MA)
Postgraduate in Health Economics at the University of York
What is your focus at Eradigm?
My primary focus lies in offering strategic guidance to our clients in the Market Access, Pricing, Commercial, HEOR, and Portfolio & Pipeline Optimization realms. Within these types of projects, it is crucial to quickly understand the available evidence in order to build innovative and effective solutions which will translate into faster access to new medications to patients in need. While making sure that our deliverables meet the high-quality expectations of our clients, our recommendations always aim to also provide a clear understanding of the next steps and consider the potential implications coming from internal and external factors.
Who do you work with?
At Eradigm, our clients include global heads of Market Access, Pricing and Commercial from global pharmaceutical companies worldwide and small biotechs. During our projects, we also have to often collaborate with physicians, payers, patient organizations, and single patients from all over the world, to capture their valuable insights and incorporate them into tangible solutions for our clients.
What is your specialist expertise, and what types of projects do you work on?
My expertise lies in the development of impactful Market Access, Pricing, and Commercial strategies for the successful launch of new products and pipelines globally. Furthermore, I also had the opportunity to build compelling Value Propositions, Value stories, Value messages, Early Economic Models, Evidence Generation Plans, and Global Value Dossiers. Through the projects I led and supported, I was able to develop a good knowledge of several Health Care systems worldwide, including the US, DE, FR, UK, IT, ES, SE, NO, AT, CA, BR, AU, JP, and CN.
What did you do before Eradigm?
Before joining Eradigm I worked with global strategy consulting firms such as IQVIA, PwC, and in a life science consulting boutique called “Stratas Partners”. In those roles, I was responsible for creating marketing-related strategies for global leaders of big pharmaceutical companies worldwide. Over the course of my career, I have successfully managed and supported several projects covering diverse therapeutic areas and types of projects. Before that, I also spent some years in the IT industry in marketing and sales.
What are your passions outside of work?
I love traveling, trying new gastronomic experiences, and going out with my friends. I love sports, in particular skiing, tennis, football and surfing. I also like reading and going sometimes to the opera.
Ilaria Coppola
Manager
Manager
Ilaria Coppola
Focus Therapy Areas: Oncology, Haematology, Neuroimmunology, Cardiovascular
Specialist Expertise: Cell & Gene Therapy, Rare Diseases, Digital Health
Education: BSc Biotechnology with a Year in Research, Imperial College London (First Class); MPhil Bioscience Enterprise University of Cambridge
What is your focus at Eradigm?
My focus is delivering high impact strategic insights at brand-level through peri-launch and post-launch Competitive Intelligence work, which includes attendance to leading therapy area conferences. My primary objective is providing value to the client with a meaningful so what? to ensure our contribution truly serves to identify future directions and tangible next steps.
Who do you work with?
My clients mainly include global CI managers, global and affiliate brand teams as well as senior strategic leaders across the top 15 biopharmaceuticals companies. On several occasions, my work has also exposed me to senior executive members from those organisations.
What is your specialist expertise, and what types of projects do you work on?
During my time at Eradigm, I have specialised in understanding the scientific and commercial value of cell & gene therapy (autologous, allogeneic), digital healthcare (digital therapeutics, screening algorithms) and rare neuroimmunological diseases. Within these fields, I have worked in CI monitoring projects, global technology landscaping and strategic workshop facilitation.
What did you do before Eradigm?
Before joining Eradigm, I interned in the Business Development Operations division at AstraZeneca, where I researched the regulatory and pricing interdependencies between European and International markets.
What are your passions outside of work?
I am deeply curious about pretty much everything that happens around me, be it international politics, pop Instagram culture or a new restaurant that just opened down the road. However, my favourite ways of tetrising my free time include urban exploration, dinner hosting, swimming and 70s Italian thriller movies.
Nikoletta Gkatza
Manager, US Lead, New York Office
Manager, US Lead, New York Office
Nikoletta Gkatza
Focus Therapy Areas: Oncology, Immunology, Rare Diseases, MedTech
Specialist Expertise: Corporate Strategy, Market Access, Clinical Trial Design, Non-clinical Differentiation, Digital Innovation
Education: BSc Biology (with a Year-In-Industry) – University of York; PhD Stem Cell & Cancer Genetics – University of Cambridge
What is your focus at Eradigm?
I bridge my scientific background with commercial expertise to deliver on projects involving Competitive Intelligence, Corporate Strategy or Market Access to challenge and shape broad-level strategy. My main focus is to become a thought partner to our clients and ensure that we continue adding value to every discussion across the business (including Eradigm).
Who do you work with?
I primarily work with global intelligence & strategy leads, therapeutic area or brand-level directors across top 20 biopharma, medtech and innovative biotech. My projects focus on working together with the teams to solve current challenges, help them differentiate and plan effectively ahead of competitive or industry-wide events.
What is your specialist expertise, and what types of projects do you work on?
I work across a range of CI monitoring, competitive benchmarking and workshops, and specialise in projects related to corporate strategy (cross portfolio, transformation, portfolio development), Market Access, clinical trial design (novel designs, accelerated or platform trials) and non-clinical differentiation (medical affairs, beyond-the-pill offering).
What did you do before Eradigm?
Before joining Eradigm and following my PhD, I completed a short Post-doc at the University of Cambridge, while in parallel building on my business acumen and consulting skills by contributing to various Consulting societies and attending Cambridge Judge Business School events.
What are your passions outside of work?
Outside of work you will likely find me hiking, playing/watching basketball or tennis, or reading a good book! I am generally passionate about all things innovation, learning about start ups and companies’ journeys and always on the hunt to add to my podcast list!
Laura Haden-Smith
Manager
Manager
Laura Haden-Smith
Focus Therapy Areas: Infectious Diseases, Haematology, Neuroscience, Rheumatology, Dermatology
Specialist Expertise: Cell & Gene Therapy, CAR-T Manufacturing, European Pricing & Reimbursement, Disruptive Technologies, Portfolio & Investment Strategy
Education: BSc Chemical Engineering, University of Cape Town (First Class); MPhil Bioscience Enterprise, University of Cambridge
What is your focus at Eradigm?
My key focus is to help clients critically assess the impact of novel developments within the cell & gene therapy space. Stemming across cellular advancements, enabling technologies, manufacturing platforms or Market Access models; I help deliver realistic strategic recommendations.
Who do you work with?
I typically engage with either cross-portfolio or therapeutic area-centric Competitive Intelligence leads across top 20 biopharma companies.
What is your specialist expertise, and what types of projects do you work on?
I have worked on projects which address client needs at varying altitudes between company-wide pharma vision to brand-level strategy. More recently, I have been developing myself as a cell therapy specialist through projects such as characterising pricing & reimbursement models for CAR-Ts in Europe or global CI-monitoring for oncology disruptive players-to-watch. My extensive portfolio of projects includes global CI COVID-19 monitoring, launch strategy assessment for a first-in-disease DMT in neuroscience, and strategic brand wargames in rheumatology and dermatology.
What did you do before Eradigm?
Prior to Eradigm, I worked for management consulting firms Accenture (in Johannesburg) and Efficio Consulting (in London and San Francisco), growing my consulting core capabilities and learning to apply these to a diverse range of client problems.
My segue into life sciences was sparked by my undergraduate thesis focusing on vaccine manufacturing. This inspired me to pursue a masters in the field, for which I was awarded the Standard Bank Chairman’s Scholarship to attend Cambridge University in 2018.
What are your passions outside of work?
I spend most of my free time rowing, training for Henley Women’s Regatta. When not in a boat, I enjoy hiking the countryside, cycling to Windsor for cinnamon buns or touring London to find the best dumplings. I am also a passionate Lord of the Rings, Harry potter and Star Wars fan.
Flavia Fioretti
Senior Consultant
Senior Consultant
Flavia Fioretti
Focus Therapy Areas: Oncology, Immunology/Rheumatology, Vaccines, Rare Diseases
Specialist Expertise: Competitor strategy, lifecycle management, clinical trial design, manufacturing and supply chain analysis, Cell & Gene Therapy, ADC, Biosimilars
Education: MSc Molecular Biology, University “Federico II” of Naples; MRes in Cancer Biology, Imperial College London; Ph.D. in Oncology Drug Development, Imperial College London
What is your focus at Eradigm?
At Eradigm, I bring deep scientific expertise, and clinical and commercial insights to answer our clients’ critical questions both on Strategy and Global Competitive Intelligence projects, always striving for a meaningful and collaborative approach in every engagement.
Who do you work with?
I work with global commercial and intelligence leads from Top 10 Pharma companies and small to mid-sized biotechs, bridging the gap between different teams and supporting decision-making at a product, franchise, and corporate level.
What is your specialist expertise, and what types of projects do you work on?
I have deep expertise in oncology (solid and heme), precision medicine, and next-generation diagnostics. However, I have worked on a broad range of engagements across a range of therapy areas and geographies, including product lifecycle management and long-term global CI monitoring.
What did you do before Eradigm?
Before joining Eradigm, I spent 4 years at another consulting firm in the UK leading multiple competitive strategy engagements supporting the development and commercialisation of several assets. Before consulting, I worked as a clinical project manager in early-phase clinical trials where I acquired in-depth expertise on clinical trial design and the regulatory landscape for drug approval.
What are your passions outside of work?
Outside of work, I rest and relax by practicing yoga and spinning, buying plants, immersing myself in a good book, visiting museums and exhibitions, or going on long car drives to sing songs from the noughties very loudly.
Antoine Coum
Senior Consultant
Senior Consultant
Antoine Coum
Focus Therapy Areas: Oncology, Neuroscience, Cardiovascular, Infectious Diseases
Specialist Expertise: Patient Services, Competitive Benchmarking, Market Access
Education: MSc Biochemical Engineering Ecole Nationale Supérieure de Chimie de Montpellier, MSc Cancer Biology Université de Montpellier II, PhD Developmental Neurobiology King’s College London
What is your focus at Eradigm?
I provide valuable, strategic insights through the synthesis of information from highly relevant secondary research resources and conduct of interviews with first-class leading subject-matter experts, and aim to garner and contribute pioneering recommendations impactful for clients and patients alike.
Who do you work with?
I partner with a range of stakeholders, including commercial and global brand teams, from both Big Pharma and mid-sized companies. I actively look to work alongside innovative oncology and healthcare technology organisations to promote a patient-centric approach to health and care globally.
What is your specialist expertise, and what types of projects do you work on?
I have a holistic understanding of the healthcare paradigm, from pre-clinical innovation to product life cycle management, as well as a swiss-army knife knowledge of several therapeutic areas. My rapidly growing project experience includes Global Competitive Intelligence monitoring of infectious diseases, strategic assessment of innovative patient services in rare diseases, and assessment of payer value perception of patient services in Haematology Market Access .
What did you do before Eradigm?
Before joining Eradigm, I developed BD and deep industry expertise while working at the Gerson Lehrman Group, partnering with senior executives of pharmaceutical and healthcare technology companies to engage with subject-matter experts.
What are your passions outside of work?
My main interest outside of work revolves around fitness and wellbeing through the practice of basketball and swimming, as well as any physical activity accessible. I balance over-exercising by immersing myself in physical books, with a soft spot for poetry.
Nathanael Green
Senior Consultant
Senior Consultant
Nathanael Green
Focus Therapy Areas: Oncology, Haematology, Immunology
Specialist Expertise: Cell & Gene Therapy, Pricing Strategy, Market Access and Personalised Medicine
Education: BSc Biochemistry, Cardiff University (Upper Second Class); MSc Drug Development Sciences, King’s College London (Distinction)
What is your focus at Eradigm?
To drive forward my passion for deciphering the true value of innovative healthcare products to provide strategic insights and solutions for impactful Market Access launch strategies. Working across a wide range of asset-level and Corporate Strategy projects, and Global Competitive Intelligence Monitoring, my aim is to deliver top-tier impactful recommendations and strategies to drive success for our clients.
Who do you work with?
I predominately work with global franchise teams, Market Access and commercial strategy leaders and senior leadership teams of top 15 biopharmaceutical and biotech companies.
What is your specialist expertise, and what types of projects do you work on?
My expertise lies within Cell & Gene Therapies and Market Access Excellence. My project portfolio has focused on several key areas, including cell & gene therapies (launch excellence, manufacturing and commercial strategy), pricing strategies (pre-launch and LOE), CI monitoring and Market Access Strategy & Access.
What did you do before Eradigm?
Before joining Eradigm, I gained Market Access experience as part of the Life Sciences Strategy & Access team at BearingPoint, where I contributed to several projects focusing on topics ranging from oncology to AI in healthcare. Prior to this, I presented my dissertation research on the Pharmacoeconomics and Market Access of Orphan Drugs as a finalist at the ISPOR 2019 conference.
What are your passions outside of work?
Outside of work, I enjoy long distance running, having completed numerous half and full marathons, and am a keen skier. I am also a passionate cook and love a wide range of music.
Brynna Hoggard
Senior Consultant
Senior Consultant
Brynna Hoggard
Brynna joined Eradigm in July 2021 as an Associate Consultant, bringing extensive experience in biomedical research and a passion for global healthcare.
She holds a PhD in Cancer Biology from Barts Cancer Institute in London, part of Barts and the London School of Medicine and Dentistry. Her research was funded by the Biotechnology and Biological Sciences Research Council and focused on using technology to answer biological questions. There she was part of a multidisciplinary team of biologists and engineers, working to characterise and target a newly identified lung cancer driver mutation, and identify novel therapeutic strategies to treat it.
After completing her PhD, Brynna was awarded a grant to continue her research at Barts Cancer Institute as a postdoctoral researcher, and begin translating her research in the clinical sphere.
Prior to her academic studies, Brynna also worked in global health, where she developed tailored solutions to meet the needs of rural communities in Madagascar. There she led an initiative to improve public and environmental health through sustainable economic growth.
Outside of work, Brynna loves trying new and delicious food, as long as she doesn’t have to do the cooking. She is also an avid reader, loves taking on new knitting projects, and is learning to play the piano.
David McBay
Senior Consultant
Senior Consultant
David McBay
Focus Therapy Areas: Oncology, Haematology, Immunology
Specialist Expertise: Cell & Gene Therapies, Digital Therapeutics, Value-Based Healthcare
Education: PhD Institute of Cancer Research; MSci Genetics University College London
What is your focus at Eradigm?
My focus is on delivering the highest quality of personalised, impactful research and insights that align with our client’s priorities to drive significant impact in Competitive Intelligence and Market Access. I work more often in clinically-focussed Competitive Intelligence, particularly to inform cell & gene therapy strategy.
Who do you work with?
I work with global Market Access, Competitive & Market Intelligence & Brand team leads across top 10 biopharma companies, in addition to cell and gene therapy focussed biotech. I have also recently worked with senior biopharma leadership on broader corporate strategy.
What is your specialist expertise, and what types of projects do you work on?
Global CI, particularly in the US for oncology and immunology; Global Market Access for cell and gene therapies; ‘beyond the pill’ commercial strategy and digital therapeutic corporate strategy are personal areas of expertise.
What did you do before Eradigm?
Before joining Eradigm, I undertook a PhD in DNA Damage Repair & Radiotherapy at the ICR, a particularly unique university given its biopharma industry partnerships and translational focus. I complimented my scientific studies by gaining commercial exposure through direct involvement on the ICR’s Board of Trustees.
What are your passions outside of work?
Outside of work, I’m passionate about a five-a-side kayaking team sport called ‘Canoe Polo’, competing at an international level, including the CPSL Super League. I also have a love for conservation and travelling that I combine through amateur wildlife photography.
Anselm Lee
Senior Consultant
Senior Consultant
Anselm Lee
Focus Therapy Areas:
Immunology, Oncology, Rare diseases, Neurology
Specialist Expertise:
Commercial Strategy, Market Access Strategy, Lifecycle Management, Commercial Opportunity Assessments/Due Diligence, Workshop Facilitation
Education:
MSc Biochemical Engineering, University College London
What is your focus at Eradigm?
My aim at Eradigm is to aid clients in the development of strategic recommendations for launch excellence, market access, as well as various other engagement types within the commercial strategy space.
Who do you work with?
I typically work with therapeutic/brand-specific global/local teams of top 20 pharmaceutical companies.
What is your specialist expertise, and what types of projects do you work on?
I have extensive experience across various types of commercial & market access strategy engagements, from due diligences to brand strategy engagements.
Key project areas include: commercial opportunity assessments, brand/portfolio strategy, analogue analysis, patient/product pathway analysis, market access strategy.
What did you do before Eradigm?
Prior to Eradigm, I spent ~5 years working at various LS-oriented strategy firms focusing on product commercialisation, market access, digital transformation, and launch excellence.
What are your passions outside of work?
Besides work, I enjoy keeping physically fit through a variety of sports including bouldering, Muay Thai, and general physical exercise, as well as less-physical activities such as playing the violin and tending to my orchids.
Aaron Sunil
Consultant
Consultant
Aaron Sunil
Specialist Expertise: Customer Experience, Patient Services, Patient Journey Mapping, Digital Landscaping
Education: B.A. in Biology, with a minor in Neuroscience from Wake Forest University, M.S. in Clinical Research, with a focus in Translational Oncology from the Icahn School of Medicine at Mount Sinai
What is your focus at Eradigm?
Throughout my professional background, I’ve brought to the table simplified and impactful solutions to holistically address needs across Patient Services, Market Access, and Benchmarking teams/projects. My passion, drive, and perseverance have allowed me to engage in meaningful partnerships with client teams, define solutions, and achieve goals.
Who do you work with?
I’ve worked predominantly with domestic team leads and directors for patient services, market access, marketing, and analytics – that head top 10 biopharmaceutical companies. Through previous partnerships, I’ve assisted brands to create, implement, and optimize their customer experience strategies – for therapies/products in market and soon to launch.
What is your specialist expertise, and what types of projects do you work on?
I have both broad commercial experience and specialist expertise, including CAR-T therapies, customer experience, and market access projects. My extensive portfolio of projects includes domestic CAR-T patient journey mapping, recommending a buildout of specific patient support programs for a soon-to-launch drug, and conducting a wholescale review of a patient services team to identify areas of opportunity leading to the creation of a strategic roadmap.
What did you do before Eradigm?
Prior to Eradigm, I rose through the ranks at a boutique consulting firm in the greater NYC area. While there, my areas of focus were generally commercial market analysis, digital landscaping, recommending patient services solutions, and acting as a thought partner to Top-10 pharmaceutical brand team leads. Before consulting, I conducted research for the Mount Sinai BioDesign Team, helping to design and implement novel solutions for neurological and cardiovascular patient issues.
What are your passions outside of work?
For starters, I love listening to and discovering music! I try to listen to wide variety of genres, usually when doing some of my other hobbies, such as weight-lifting, playing basketball, or hiking. On the weekends, I can usually be found watching an Arsenal match with friends or reading on the Hudson.
Zunaira Mallick
Consultant
Consultant
Zunaira Mallick
Zunaira joined Eradigm in March 2022 as an Associate Consultant. With a passion to increase healthcare accessibility, she brings extensive academic and commercial experience from working globally across both public and private healthcare spaces.
Zunaira has previously delivered competitive market strategy projects spanning multiple disease areas including gastroenterology, haematology, immunology, psychiatry, and rare diseases. Having worked at a health strategy firm with global, EU and UK product teams for the top 20 pharma companies, she has developed expertise in liaising with key stakeholders to identify areas of growth across the entire drug lifecycle, from pre-clinical development to go-to-market (GMT) strategies for new entrants including CAR-T therapy in multiple myeloma. In addition, she has extensively conducted primary and secondary research to monitor and assess competitive landscapes in cell and antibody-based therapies within the wider pharmaceutical industry. She has also worked with regulatory bodies and pharma product managers on developing health technology assessment (HTA) strategies for a medical device used to treat depression, with a focus towards evaluating patient-centric, value-driven evidence.
Prior to this, Zunaira has conducted comprehensive research in the public healthcare sector, first as a policy analyst developing tactical recommendations on improving patient access to primary care medical facilities in South Asia, followed by her work leading educational workshops for a global rheumatic heart disease clinical trial.
Zunaira completed her MSc from the University of Oxford in Integrated Immunology, graduating top three in her year. Her thesis was focused on developing a Point-of-Care (PoC) diagnostic test for immune profiling sepsis patients in intensive care settings. In this project, she successfully used host transcriptomics data to identify differentially expressed genes for subgrouping patients and was then able to develop a PCR-based technique for testing patient samples which proved to be 99.1% diagnostically accurate. As part of the project, she also comprehensively conducted due diligence on different sequencing technologies for the purpose of setting up a commercial diagnostic test. This test was later used to effectively immune profile septic COVID-19 patients as part of the extended research study at the Wellcome Trust for Human Genetics.
Zunaira holds a BSc (Honours) in Biomedical Sciences from the University of Waterloo, where she graduated Summa Cum Laude and was one of seven students in the entire Faculty of Science to win the National Science and Engineering Research Council (NSERC) Award for excellence in research focusing on characterising a novel bacterium.
In her spare time, Zunaira likes to brainstorm ideas for AI-enabled initiatives that are aimed at improving patient care pathways. She also likes to read historical non-fiction and poetry. In addition, she is an avid art (poster) collector, always on the hunt for exhibitions featuring surrealist, abstract expressionist, and post-impressionist artworks. In sports, she enjoys playing badminton and tennis, and has previously swam and rowed competitively in school and at university respectively.
YanWen Chong
Consultant
Consultant
YanWen Chong
YanWen brings with her a breadth of healthcare, research, and management consulting experience as she joins Eradigm in April 2022. Her previous professional experience includes strategy and operations consulting in PricewaterhouseCoopers as well as drug re-purposing research in a joint Masters’ project between UCL and Hanyang University of South Korea. Her previous consulting experience includes delivering and supporting work in:
Pharmaceutical & Life Sciences: Cost-to-serve, customer service models, market access, regulatory and reimbursement, digital operations, and commercialisation strategies with global PharmaCos and Medtech clients.
Healthcare: Strategy development, strategic option appraisals, benefits costing, operating model design, and system level sustainability plan development with NHS Trusts and Integrated Care Boards.
In building a cross-functional, broad therapeutic portfolio and having a strong person-centric health and care foundation, YanWen hopes to deliver meaningful strategic insights and recommendations that will make a difference.
Outside of work, YanWen loves being active and exploring the city by foot, being a wannabe foodie, and planning her next adventure. Her curiosity in all things DIY and love for socialising means lots of crafty projects (they make for cozy events – pumpkin carving? wreath making? #yes). And of course, she enjoys a good pint or a cheeky cocktail while engaging in conversations about the meaning of life!
Jeanne-Claire Vincent
Consultant
Consultant
Jeanne-Claire Vincent
Focus Therapy Areas: Oncology (Solid Tumors & Hematology), Rare Disease, Cardiovascular
Specialist Expertise: Pricing and Market Access Strategy, Landscape Assessments, Market Insights
Education: BEng Mechanical Engineering, McGill University; MScEng Biomedical Engineering, Imperial College London
What is your focus at Eradigm?
At Eradigm, I bring a strong analytical background and understanding of global strategy, access, and pricing dynamics. My focus delivering targeted and impactful insights and recommendations to clients through high quality research and a collaborative engagement approach
Who do you work with?
I typically collaborate with global commercial and access teams, from both top 10-pharma and small to mid-size biotech companies.
What is your specialist expertise, and what types of projects do you work on?
My expertise lies in achieving developing strategic solutions to address business needs across broad therapeutic areas and geographical regions. I work across different project types delivering impactful market insights, commercial strategy recommendations, and understanding various pricing and reimbursement challenges in key geographies including the EU and Japan. Key capabilities include global primary research experience with payers and stakeholders, as well as secondaryresearch based landscape mapping in oncology, giving strategic support to clients across the product development lifecycle
What did you do before Eradigm?
Prior to Eradigm, I completed my MScEng degree in Biomedical Engineering completing a year-long research project working with a multidisciplinary team of doctors and engineers to build computational models that simulate and predict the development of congenital heart diseases in fetuses
What are your passions outside of work?
Outside of studies and work, I participated in several medical mission trips to rural and underserved communities in Haiti, Jamaica, India, and Brazil; experiences which have given me the motivation to make an impact on society through the biopharma industry. In my spare time, I love to travel, read and watch old movies
Senior Associate and Associate Consultants
Michelle Saylor
Senior Associate Consultant
Senior Associate Consultant
Michelle Saylor
Focus Therapy Area: Oncology, Neurodegenerative Diseases, Ophthalmology
Specialist Expertise: Diagnostics, Precision Medicine, Coverage and Reimbursement
Education: Bachelor of Science from Brandeis University, with a concentration in Biology
What is your focus at Eradigm: My focus area at Eradigm is primarily market access which consists of elements that include commercial strategy and competitor and historic analysis. I work with a variety of stakeholders, industry giants to start-ups, that span across therapeutic areas.
What is your specialist expertise and what types of projects do you work on? I have both breadth and depth experience in multiple therapeutic areas that span from orphan drugs and rare diseases to more common spaces such as cancers and cardiovascular events. I assess market readiness through extensive research and perform additional analyses based on pricing, current coverage landscapes and competitive intelligence. Regardless of business questions or disease space, I always aim to deliver high-quality and solution-oriented work.
What did you do before Eradigm? Prior to Eradigm, I worked for a boutique healthcare consulting firm in Boston, MA. There, my focus was primarily commercial strategy, market access, and pricing and reimbursement.
What are your passions outside of work? I love all things having to do with food: cooking, eating, tasting, and enjoying meals with friends and family. I travel quite a bit and am working my way down my ever-expanding list of places to see. When I’m not travelling or munching, I like to read, watch documentaries, and play with my dogs.
Sneha Chatterjee
Senior Associate Consultant
Senior Associate Consultant
Sneha Chatterjee
Sneha joined Eradigm in April 2022 as an Associate Consultant, bringing to the team her experience in infectious diseases research and a strive for contributing to global healthcare enhancement.
Sneha worked in consulting projects spanning therapeutic areas such as oncology, infectious diseases, haematology and rare diseases, and devices. She was involved in conducting competitive intelligence for multiple projects delivered on market assessment, data analytics, KOL profiling and social media analytics geographies including US, EU, LATAM and APAC markets. She was responsible for project management and driving multiple strategic intelligence engagements for year-long tracker projects to help clients understand and strategize their competition. She has also gained profound experience in collecting comprehensive market, competitor and stakeholder evidence through desk-based interviewing and elicitation; conducting research and analysing industry trends and data, create competitive landscape to understand the healthcare scenario, and comprehend reimbursement policies in global pharmaceutical market.
By qualification, Sneha is a medical microbiologist and obtained her PhD in infectious diseases with her research in the in overlapping fields of immunology and host-pathogen interaction, from the Medical University of Innsbruck, Austria. Her thesis decoded the role of Shiga toxin produced by Enterohemorrhagic E. coli (EHEC) in Haemolytic Uremic Syndrome (HUS). Prior to that, she secured her masters in Applied Microbiology from the VIT University, India, and bachelors in Microbiology (Honours) from the University of Delhi, India.
Outside of work, Sneha loves to travel and enjoys being acquainted with new cultures and trends. She loves to sing and has also lent her voice to a few short films as a playback singer. She is also trained in Indian dance forms, which she feels keeps her connected to her roots. Sneha loves to try out new cuisines and try her hands at cooking every once in a while.
Sneha believes in the idea of translational research with direct bench-to-bedside significance, and with her cumulative experience, would like to contribute to create a positive impact in the global healthcare space.
Barney Poznansky
Senior Associate Consultant
Senior Associate Consultant
Barney Poznansky
Barney joined Eradigm in January 2022 as an Associate Consultant, bringing an experience in bioscience research and a passion for improving global healthcare.
He holds a PhD in Interdisciplinary Bioscience from the University of Oxford, which formed part of a Doctoral Training Programme funded by the Biotechnology and Biological Sciences Research Council. Barney’s work focused on combining biocatalysts with continuous flow technology to improve the sustainable synthesis of pharmaceutical compounds. He was part of a team of chemists, biologists and engineers who worked to develop this biotechnology and successfully spin-out a company. In recognition of his work on this project, Barney was awarded a commendation in Enterprise and Innovation at the University of Oxford Bioscience Impact Awards.
As part of his PhD, Barney undertook a work placement at a large generics company. As part of the team, Barney applied the processes that he had developed in the academic laboratory to industrially relevant chemical transformations.
Barney completed his formative academic studies at the University of Warwick, graduating with an MChem in Chemistry with Professional Experience. His dissertation focused on performing enantioselective synthesis using novel organocatalysts. During his third year of study, Barney undertook a four-month placement at Monash University, Australia, which ignited his passion for academic research.
Outside of his work, Barney is a keen sportsman, who has played football at university level. He continues to enjoy many other sports, including cricket, golf, and squash, and finds pleasure in cooking, having a particular love for Indian and Italian cuisine. An inherited passion for music took hold during his younger years, growing up in Cornwall, at which time he travelled with local orchestras to perform in locations as far afield as San Francisco.
Emer Murphy
Senior Associate Consultant
Senior Associate Consultant
Emer Murphy
Emer contributes deep scientific expertise to the Eradigm team, where in her prior role she worked as a scientist on early-stage drug discovery projects with the CRUK-Astra Zeneca drug discovery alliance. This work included strategic planning of accelerated projects, managing external collaborations, and identifying new potential targets for immunooncology assets.
Emer’s has a BSc. in Human Genetics from University College Cork, Ireland, where her focus aimed to identify the heritability of Psychosis disorders. Following this, she went on to complete an MSc. in Molecular Medicine from the University of Leeds. In her Master’s research, Emer investigated the effect of a novel small molecule inhibitor in comparison to, and in combination with, standard of care chemotherapy in childhood Ewing’s Sarcoma on primary samples from St James University Hospital in Leeds.
Outside of work, Emer enjoys cooking, writing her food blog, making her way through the best restaurants in London and running in Victoria Park to counteract all of that. Emer enjoys reading Scandi Noir novels, while trying to keep her houseplants alive.
Jessica Timms
Senior Associate Consultant
Senior Associate Consultant
Jessica Timms
Jessica holds a PhD in Cancer Epigenetic Epidemiology from Newcastle University, her project focused on DNA methylation as a potential mediator of early life exposures and the risk of childhood acute lymphoblastic leukaemia (ALL). During her PhD, she worked both in the laboratory and carried out computational analyses, collaborating with different faculties within Newcastle University and Bristol University. Throughout her PhD and post-doc position, Jessica taught molecular, genetic, epigenetic, and epidemiological modules on MSc courses at Newcastle University and supervised and assessed undergraduate/postgraduate students. Additionally, Jessica spent 3 years as a post-doctoral researcher at King’s College London, where her focus was in immune-oncology and computational biology, projects included exploring immune regulation and dysregulation in myeloproliferative neoplasms and myelodysplastic syndromes; and COVID-19 patient immune response to Baricitinib: can we predict immune dysregulation?
Since moving into life sciences consulting, Jessica has been part of, and led a variety of projects, mostly focused on oncology (both heme and solid tumours). Her experience includes data collection and interpretation, designing deliverables, leading client updates, deep-dives, attending conferences, delivering ad-hoc requests, and conducting comprehensive and robust primary and secondary market research. Experience in compiling competitive intelligence for novel therapeutics, including a thorough assessment of the commercial landscape, unmet needs, and market positioning. Additionally, Jessica has designed and run workshops to help clients understand competitors, pressure test assumptions, and gain deeper insight into the scientific aspects of their projects. Jessica has experience with healthcare systems in multiple geographies, including the US and EU.
Outside of work, Jessica loves to explore, whether it is a different country and culture or different parts of the UK, especially trekking through beautiful landscapes. Jessica is also a huge lover of music and spends a lot of time at gigs, events, or festivals.
Oliver Odell
Senior Associate Consultant
Senior Associate Consultant
Oliver Odell
Oliver holds a PhD in Nutrition and Human Metabolism from the University of Birmingham, which was part of a Doctoral Training Programme funded by the Biotechnology and Biological Sciences Research Council. Oliver’s work focused on dairy nutrition, specifically trying to understand the metabolism of the milk sugar lactose in humans, to try to identify new applications for this low value, side stream product of the dairy industry. He has run human volunteer studies, in university laboratory and hospital settings across the country. He is interested in the intersection of nutrition and other modifiable lifestyle factors and healthcare, as well as life sciences and health more broadly.
Oliver also spent time working with the industrial partner of his PhD, a major European dairy ingredients company. He ran a market research project into consumer habits to identify gaps in product offerings and nominate new ingredients and products for development. This built on his previous experience in market research, throughout his undergraduate degree at the University of Exeter. Throughout his PhD, Oliver taught undergraduates extensively, from lecturing to running laboratory sessions. He particularly enjoyed the process of breaking down complex topics and explaining them to students. He is also an Associate Fellow of the Higher Education Academy.
Oliver is a passionate scuba diver, having recently completed his rescue diver qualification, he has dived extensively in Europe, Asia and Africa. Oliver is also a competitive powerlifter in his free time though has a keen interest in other strength sports. Throughout 2021 he volunteered with St John Ambulance to assist with the vaccine rollout, administering vaccines and helping to organise the day to day running vaccine centres.
Nadeen Solaiman
Senior Associate Consultant
Senior Associate Consultant
Nadeen Solaiman
Nadeen joined Eradigm in April 2022 as an Associate Consultant, bringing to the team her extensive experience in genetic engineering and cancer research, and everlasting passion for the Life Sciences industry.
Nadeen holds a PhD in Molecular Biology & Biochemistry from the University of Westminster, where her work focused on the molecular characterisation a novel cancer driver gene in replication stress-induced genomic instability using CRISPR/Cas-based human cellular models, in collaboration with the Francis Crick Institute and the University of Zurich. During the pursuit of her doctorate, Nadeen was awarded research grants to support the clinical translation of genetically-engineered human cellular models to commercial products, in collaboration with renowned Life Science industries. Nadeen was also heavily involved in the co-design and mentorship of IBMS-accredited CRISPR/Cas-based workshops where she was consulted for her technical expertise on the use and applications of the cutting-edge technology.
Alongside her PhD studies, Nadeen acquired a professional development qualification in learning and teaching within the Higher Education Academy, U.K., and held a Visiting Lectureship position in Life Sciences at the University of Westminster for over three years. She also has experience in working as a Molecular Biologist at Health Services Laboratories (HSL) where she acquired extensive knowledge on the evolving clinical diagnostic landscape.
Outside of work, Nadeen is a curious soul who enjoys meeting new people and visiting new places. In her spare time, Nadeen enjoys salsa dancing as well as fitness through the practice of kickboxing, running and Pilates. She also enjoys reading on Science-related subjects and self-development, and whenever she gets the opportunity, she loves to travel and explore new cultures.
Paula Wegbrans Giro
Senior Associate Consultant
Senior Associate Consultant
Paula Wegbrans Giro
Paula joined Eradigm in May 2022 as an Associate Consultant. With a keen interest in personalised medicine and novel therapies, Paula brings her experience in biomedical research to the team.
Paula holds an MSc in Engineering for Biomedicine from Imperial College London, where she researched new materials approaches for the detection and treatment of cancer. Prior to that, Paula completed her BSc in Human Biology from Pompeu Fabra University in Spain, where she took a multidisciplinary approach to learn about biomedical sciences and did her bachelor’s thesis on secretion pathways altered by colon cancer. During her BSc, Paula did an exchange programme at the Amsterdam University College in The Netherlands where she took global healthcare courses and developed her language skills.
Alongside her education, Paula spent time doing internships at the University of California San Diego, in the US, and at Sant Pau Hospital, in Spain, where she explored clinical and genetic approaches to diseases of the airways. These experiences in different cultures grew her ambition to use her life sciences knowledge for application approaches in an industry environment and led Paula to work on innovation strategies in between her studies.
Paula also believes in bringing scientific knowledge and education closer to those outside the science and medical communities and has worked and volunteered in Medical Information and Tutoring projects to increase accessibility in these areas.
Outside of work, Paula enjoys travelling, cooking, and music. She has a keen interest in combining these three hobbies and finding new ways of sharing them with other people.
Kelly Choong
Senior Associate Consultant
Senior Associate Consultant
Kelly Choong
Kelly joined Eradigm in June 2022 as an Associate Consultant, bringing to the team her experience in medical communications and scientific publishing, and her passion for advancing healthcare research.
Kelly previously worked in medical communications as an Account Executive, where her role largely involved project and client management. She worked with pharmaceutical companies on a range of projects related to Medical Affairs, which were used to train field medical teams in the Respiratory and Infections department. Prior to this, Kelly worked at an open access scientific publisher as a Journal Launch Specialist. This role involved extensive liaison with academics and building editorial boards. As a result, she launched two new journals in Engineering and Health Sciences, and multiple sections within existing journals.
Kelly completed both her BSc and MScR at Durham University in Biomedical Sciences. Her master’s thesis in Tissue Engineering was titled ‘Investigating the deposition of the extracellular matrix and bone tissue development in vitro using 2D and 3D cell culture methods’. The laboratory-based study investigated the use of a 3D scaffold to culture bone forming cells, in order to develop an in vitro bone tissue model which could then ultimately be used to model diseases such as osteoporosis. Kelly gained extensive experience in the lab, learning techniques such as mammalian cell culture, histology and stem cell differentiation.
Outside of work, Kelly likes to cook and experiment with new recipes. She is always on the lookout for new restaurants to try and welcomes any recommendations. She enjoys exploring nature and watching sitcoms in her free time.
Liam Maddison
Senior Associate Consultant
Senior Associate Consultant
Liam Maddison
As Liam joins Eradigm in July 2022 as an Associate Consultant, he brings a wealth of early-stage therapeutic discovery expertise following the completion of his industry-partnered PhD programme. He has a keen interest in the application of disruptive technologies within the healthcare landscape and a desire to work with key stakeholders to revolutionise current treatment paradigms.
Undertaking his PhD research at The University of Leeds, Liam spearheaded an early-stage drug discovery campaign against a prominent epitranscriptomic regulator, with the promise to meet unmet needs in oncology and virology. The project identified a collection of novel hits against the target, culminating in the development of a potent lead compound that will be the subject of further optimisation, laying the groundwork for therapeutic development. Throughout this project, Liam managed a multi-centre collaboration and worked closely with scientists and leadership at his pharmaceutical partner company.
During his PhD studies, Liam nurtured a growing interest in the commercial aspects of the Life Sciences sector, competing in national entrepreneurship competitions and securing freelance consulting work to enhance his skillset. Here, he worked alongside top 20 pharma clients to hone his CI skills, conducting market research and conference monitoring across the cell therapy and HIV landscapes.
Prior to this, Liam completed an integrated master’s degree in Medicinal chemistry at the University of Leeds, where he discovered an interest in the pharmaceutical industry and developed expertise in small molecule drug development.
In his free time, Liam enjoys getting outdoors as much as possible, whether that be backpacking, hiking or trail running. When not out in nature, you will most likely find him anxiously watching Newcastle United, listening to his vinyl record collection, or kicking back with a good book.
Sean Abbott-Imboden
Senior Associate Consultant
Senior Associate Consultant
Sean Abbott-Imboden
Sean joined Eradigm as an Associate Consultant in August 2022, bringing to the team his prior experience in healthcare consultancy, medical communications and data management.
Sean previously worked at a boutique life sciences consulting firm, where his role centred on conducting primary and secondary research to identify key market events and trends to support pharmaceutical companies’ strategy. Sean has worked with a plethora of pharmaceutical companies across a range of therapeutic area specific projects and cross-portfolio workstreams. Prior to this, Sean worked in Data Management for a top-10 clinical research organisation where he was responsible for reconciling and analysing clinical trial data, maintaining study documentation, and performing quality control audits of clinical trial databases.
Sean holds a BSc in Biomedical Sciences from the University of Warwick which provided him with a platform to pursue his MSc in Cancer Biology at University College London (UCL). His MSc (Distinction) consolidated his skills in critically evaluating primary and secondary scientific literature, experimental planning and interpretation of results. Diverging away from his oncology background to supplement his knowledge and support broader research efforts, his MSc dissertation focused on developing a computational in-silico model to identify drug combinations to fight COVID-19. His work contributed to a scientific publication in Nature Partner Journals – Digital Medicine.
Sean’s academic and professional experiences have provided him with a deep understanding of the commercial and therapeutic landscape across oncology, neurology and COVID-19 as well as continually emerging fields such as digital healthcare.
Outside of work, Sean is a huge sports enthusiast. He is particularly keen on playing football, running, going to the gym and skiing. He also enjoys travelling and spending time with friends and family.
Zain Aziz
Associate Consultant
Associate Consultant
Zain Aziz
Zain joined Eradigm in May 2022 as an Associate Consultant bringing to the team his curiosity for the life sciences and passion for global healthcare.
Prior to joining Eradigm, Zain has worked in consulting projects with different healthcare providers across Europe aiding in their digital transformation process and the implementation of electronic patient healthcare record systems. His focus was mainly within clinical research organisation, and he was heavily involved with advising clients as to how to identify potential opportunities to increase recruitment onto clinical studies, as well as increasing patient study visibility for trust members, with the end goal to provide better overall care for patients being treated.
Zain holds a BSc and PhD in Biomedical Sciences and Biotechnology, respectively from the University of Westminster. His research was focused on the development of novel fermentation strategies to increase the production of bioplastics through the manipulation bacterial communication circuits. During his PhD, Zain was also able to acquire a professional development qualification in learning and teaching within the
Higher Education Academy, U.K.
Outside of work, Zain is an avid hiker and frequent gym-goer who loves to travel and visit new places. In his free time, he enjoys exploring London’s live music offerings and carrying out DIY projects.
Kamaal Lynch-Samms
Associate Consultant
Associate Consultant
Kamaal Lynch-Samms
Kamaal Joins Eradigm as an associate consultant bringing experience in psychiatric disorder treatment research and a desire to improve drug discovery pipelines.
He holds a BSc in Pharmacology from UCL where his passion for the translation of preclinical research to life-changing clinical therapies was initiated. During his degree, he conducted a research project where he screened BK channel activating drugs on the voltage dependence of BK channels using patch-clamp techniques. He was part of a team of pharmacologists and bioscientists investigating these BK channel properties for insights into respiratory diseases and potential treatments.
During his studies, Kamaal worked as a Covid-19 testing assistant in the UCL testing site where he gained a unique first-hand perspective of the impact of the global pandemic.
In between his studies, Kamaal solely produced and released a report on the most novel antidepressant and anxiolytic drugs in phase II clinical trials or later for the mental health charity Overcome, as an intern. This report was a part of the charity’s initiatives focused on providing accessible and free solutions globally for psychiatric disorders. As a business development intern for FlowCell Kamaal got to grips with the needs of end-users in the neuroscience field by liaising with potential clients to build customer profiles.
Outside of work, Kamaal is a keen fitness enthusiast playing American football competitively and being an avid gym-goer. He has a passion for Sci-Fi/fantasy books and films with his current favourite being the Dune book series by Frank Herbert due to its expansive story and philosophical overtones.
Shreya Murali
Associate Consultant
Associate Consultant
Shreya Murali
Shreya joined Eradigm in April 2021 as an associate consultant. With a keen interest in novel therapeutic strategies, Shreya brings her experience in biomedical research and knowledge of the pharmaceutical industry to the team.
Shreya achieved her Master’s in Novel Therapies- Genes, Drugs and Stem Cells at Imperial College London where she took a multidisciplinary approach to understanding gene therapies, regenerative medicine, and the drug development process. For her master’s thesis, she worked on the optimization of synthetic mRNA for therapeutic use in airway epithelial cells. Prior to this, she completed her Bachelor’s degree in Genetics from the University of Sussex where she carried out research investigating the relationship between the structure and stability of DNA replication checkpoint proteins.
Alongside her academics, Shreya worked on an investment management start-up specializing in digital assets. This venture stimulated her ambition to apply her experience in life sciences in a more strategic business environment. She is also a huge believer in increasing the accessibility of education and has spent a year as a volunteer teacher, tutoring underprivileged kids in shelter homes in mathematics and science.
In her free time, Shreya enjoys exploring new restaurants, going to the cinema, and hiking. She summited Mt Kilimanjaro in 2018 to fundraise for clean water and sanitation and aims to summit Mt Everest by 2026.
Bianka Roka
Associate Consultant
Associate Consultant
Bianka Roka
Bianka holds a First-Class Honours degree in business management from Queen Mary, University of London, where she studied the principles of economics, accounting, and organisational behavior.
A year spent at Cornell University as an exchange student further enriched her academic palette, exposing her to subjects like cognitive science, ethical decision-making in management, and negotiations. Transitioning into the world of data, Bianka pursued her first master’s degree in Data Science with Bioinformatics at the University of Durham. While her coursework covered practical applications of computational methodologies, her independent research focused on critically evaluating the ethical implications of emerging AI-enabled technologies. This technical foundation seamlessly transitioned into her second master’s degree, an MPhil in Translational Neuroscience at the University of Cambridge. Here, she led a computational psychiatry project, employing machine learning models to predict autism spectrum disorders from prenatal data. Alongside this, she developed a deep interest in nutritional psychiatry and the microbiome’s crucial role in health.
Bianka also participated in an external consulting project with an NGO, where she was tasked with identifying key demographic trends and donor behaviours with regards to charitable giving.
Outside of work, she enjoys playing sports, especially tennis and golf. She also likes taking long walks in different London neighbourhoods and often stops for an iced coffee during her strolls.
Isaac Bryan
Associate Consultant
Associate Consultant
Isaac Bryan
Isaac joined Eradigm as an Associate Consultant in September 2022, bringing with him a breadth of experience working in pharmaceutical market research.
In his previous role, Isaac focused on conducting primary and secondary quantitative research, in order to provide actionable insights that would answer clients research needs and objectives. Isaac has experience utilising a wide array of complex research methodologies and working with some of the largest pharmaceutical companies around the world. It was during this time that he developed a real passion for global healthcare.
Isaac holds a Bsc in Psychology from the University of Manchester through which helped him gain extensive knowledge in areas such as behavioural psychology, cognitive neuroscience, quantitative research methodologies, and statistics and data analysis. For his dissertation he carried out his own research study, investigating the effects of loss aversion on visual extrapolation under risk.
Outside of work, Isaac is a big sports enthusiast with a particular passion for football, going to the gym and skiing. However Isaac is also big into his travel, music and cooking.
Joshua Wyatt
Associate Consultant
Associate Consultant
Joshua Wyatt
Joshua joined Eradigm in September 2022 as an Associate Consultant, bringing his relevant academic and professional experience alongside.
Joshua holds an Honours BSc from the University of Toronto in Canada, from a joint program with the School of the Environment and the Department of Pharmacology and Toxicology within the Faculty of Medicine. Here, Joshua discovered his interest in chemical pollutants, antibiotic resistance, and climate change. In the midst of his undergrad, Joshua participated on an academic exchange to the University of Amsterdam, Netherlands, where he gained a global view on the pharmaceutical industry. Further his studies, Joshua went forth to complete a Masters degree in Drug Discovery and Pharma Management at the UCL School of Pharmacy in London, England. In his dissertation, Joshua studied the recent trends in Alzheimer’s disease drug development and clinical trial research, and discovered important findings in the commercial operations of the neurodegenerative disease space.
Alongside his undergraduate studies, Joshua worked at a small toxicological research organization, contributing to reports and datasets on various chemicals around the globe, and how they bioaccumulate within different species and their food systems. Alongside his graduate dissertation, Joshua worked an internship with Clarivate Analytics, where he learned a vast amount about life science consulting, and the various projects, deliverables, and resources many different companies require to advance their pipeline and revenue.
Outside of academia and work, Joshua coached local swim teams and helped organize community events around Toronto, making great friends and memories along the way. In his spare time, Joshua loves to cycle around the countryside, play basketball with friends, and practice his musical instruments.
Aravind Kumar
Associate Consultant
Associate Consultant
Aravind Kumar
Aravind joined Eradigm as an Associate Consultant in July 2023.
He holds a BSc in Natural Sciences from the University of Leeds, specialising in Biochemistry. His dissertation involved an extensive literature review to investigate the molecular features of pandemic viruses. Following this, Aravind completed his MSc at UCL in Experimental and Translational Immunology. His MSc research project focused on the role of the B-cell adapter protein (BCAP) on primary immunodeficiencies.
Since completing his studies, Aravind has worked at Inpharmation, a firm that specialises in pharmaceutical pricing and forecasting. During his time there, he engaged in various projects in a number of therapeutic areas, including neurological disorders, bleeding disorders, and oncology.
In his spare time, Aravind enjoys playing sports, specifically golf, tennis, and cricket. He is also a keen chef, and loves experimenting with different cuisines.
Madina Khusnullina
Associate Consultant
Associate Consultant
Madina Khusnullina
Madina joined Eradigm as an Associate Consultant in July 2023, bringing her academic research experience and passion for Life Sciences industry to the team.
In her previous job Madina was conducting research and analysis of fine chemicals industry in the UK, working alongside world-class academics at Imperial College. She holds a Master’s degree with Distinction in International Health Management from Imperial College London, which provided her with commercial awareness and practical knowledge in health economics, business and marketing for healthcare and pharmaceutical companies.
Prior to this, Madina graduated from University College London with BSc Pharmacology, where she developed extensive knowledge and expertise in biomedicine and drugs. Her dissertation was focused on researching potential physiological targets for treatment of endothelial dysfunction, a type of non-obstructive coronary artery disease. Madina also completed an internship in consulting within sustainability, which encouraged her to pursue her career in consulting industry.
In her free time, Madina enjoys playing tennis, singing, exploring museums and hanging out with friends. She is also passionate about food and different cuisines, so cooking and baking provide her with space for creativity.
Eleanor Hollis
Associate Consultant
Associate Consultant
Eleanor Hollis
Eleanor joined Eradigm as an Associate Consultant in September 2023, bringing with her experience in market research and a passion for healthcare. In her previous role, she focused on health economics, project management, and primary and secondary research for large pharmaceutical companies and small biotech. Eleanor has experience utilising a breadth of research techniques to help support clients’ submissions to HTA bodies and product lifecycle management.
Eleanor holds a BSc Honours in Pharmacology from The University of Southampton. During this programme, she evaluated the potential of a new disease-modifying treatment for Alzheimer’s Disease. Eleanor’s interest and passion for healthcare systems and pharmaceutical development led her to purse a MSc in Pharmaceutical Formulation and Entrepreneurship at UCL. In her MSc dissertations, she formulated a 3D printed multi-drug-loaded suppository for the treatment of acute severe ulcerative colitis in addition to assessing its commercial feasibility in a business case analysis. As a result, Eleanor has become passionate about the development of personalised medicines and processes to support the efficiency of healthcare systems.
Outside of work, she is an avid runner and frequent gym-goer who loves to run to new coffee and pastry shops on the weekend and will always try and persuade others to join her. In her free time, she also enjoys cooking, spending time with friends and exploring new places.
Tiya Ravindran
Associate Consultant
Associate Consultant
Tiya Ravindran
Tiya joined Eradigm in July 2023 as an Associate Consultant, bringing to the team her passion for advancing healthcare research and prior experiences working in PR, medical communications, and digital health start-ups.
Previously, Tiya was a PR consultant managing several pharmaceutical clients and various projects, spanning therapeutic areas including neurology, immunology, orthopaedics, dermatology, and women’s health. Tiya was involved in advising clients with their communications strategy during key congresses, on data communications and competitive insights, developing high-quality HCP and patient materials, and managing relationships with patient advocacy groups and multiple external stakeholders.
Tiya holds a BSc in Biological Sciences from the University of Leicester, where she studied Neuroscience and focused her dissertation and research interests in maternal health and child neurodevelopment. Tiya studied for her MSc at University College London (UCL), in Bioscience Entrepreneurship, where she developed her expertise in the intersection between life sciences and research commercialisation. During her post-graduate studies, Tiya worked at digital health start-ups which intend to disrupt and transform standard healthcare and medicine, through innovations in digital technology. At Syrona Health, spinout FemTech company from University of Cambridge, Tiya developed an in-app digital tool for personalised contraception with a focus on limiting side effects. Tiya was also part of the 2021 Entrepreneur In Residence cohort for idea incubation in European healthcare, with SanusX UNIQA, a leading insurance provider in CEE.
From her experiences in medical communications, working at MedTech startups, and her studies, Shakitiya hopes to continue expanding her knowledge in the fields of entrepreneurship, science communication, healthcare and research.
Outside of work, Tiya likes to keep active with weight-lifting, salsa-dancing, Muay Thai, and swimming. Passionate about exploring new cultures, Tiya enjoys travelling around the world, meeting new people, and experiencing local cuisines.
Sara Ahmad
Associate Consultant
Associate Consultant
Sara Ahmad
Sara joined Eradigm in August 2023 as an Associate Consultant. With an impressive background as a Scientist in cell therapy, Sara brings a wealth of experience that will play a pivotal role in bridging the gap between research & development and innovation within the organisation.
Previouly, Sara worked as one of the very first R&D members at Mogrify, a biotech start-up at the Cambridge Science Park. During her four-year tenure, she developed expertise in pre-clinical strategy decision making regarding delivery methods such as AAVs, IVTs, and Lentivirus. She also worked across various teams (chondrocytes, ophthalmology and immunology) where her data influenced the business strategy. Sara has first-hand experience of the challenges and triumphs that come with establishing a biotech company.
In 2019, Sara graduated with a 1st class honors Biomedical Science degree from the University of Westminster, where she engaged in extensive CRISPR-related work during her undergraduate project. With her academic achievements, Sara embarked on a journey of continual growth, determined to make a difference in the world of regenerative medicine, drug discovery and beyond.
Outside of work, Sara loves reading and writing poetry. She is always hunting for open mic events where she can be inspired by other poets. Sara has a passion for teaching Arabic to children. Embracing her heritage, Sara has recently started learning how to play the Oud.
Sara is committed to excellence. She is ready to seize every opportunity and tackle challenges head-on in her role as an Associate Consultant at Eradigm.
Amy Murray
Associate Consultant
Associate Consultant
Amy Murray
Amy joined Eradigm in August 2023 as an associate consultant, bringing to the team her extensive experience in pharmaceutical market research and passion for transforming healthcare globally.
Amy previously worked at a data intelligence and consulting company, where her role was centred around conducting primary and secondary market research within the cardiovascular, metabolic disorders, and gender health spaces. She was responsible for producing syndicated market research reports and drug sales forecasts on therapeutic areas including endometriosis and atrial fibrillation, providing clients with strategic insights and high-quality market analysis. Prior to this, she also completed an internship at a life science strategy consulting firm, where she worked with pharmaceutical companies and biotech start-ups across a range of therapeutic area-specific projects.
Amy holds a first-class honours degree in neuroscience from UCL, where she developed a strong interest in neuropharmacology and the development of therapeutics for complex neurodegenerative diseases. Her final year dissertation focused on researching potential drug targets aimed at promoting neuroplasticity and enhancing motor recovery following ischemic stroke. Following this, Amy went on to complete her MSc in Drug Discovery and Pharmaceutical Management at UCL, where she gained extensive insight into the whole drug development process, from the initial drug target identification stages through to drug commercialisation and regulatory affairs. Her final research project analysed recent trends in the biotech financing environment, with a particular focus on IPOs.
In her free time, Amy enjoys playing tennis, trying out new fitness classes with friends, and attending the occasional park run on a Saturday morning. She also loves any food-related activities, whether that be exploring restaurants around London, or hosting friends and family for dinner where she can test out new recipes!
Megan Murdoch
Associate Consultant
Associate Consultant
Megan Murdoch
Megan joined Eradigm in August 2023 as an Associate Consultant, bringing an interest in transformative technologies for improving healthcare and research experience ranging from regenerative medicine to digital health technologies.
Megan has a BSc in Biological Sciences (Biotechnology) from the University of Edinburgh, where she studied medical, agricultural, molecular, and industrial biotechnology. Her dissertation focused on the development of hydrogels for tissue engineering. Megan then studied for an MPhil in Bioscience Enterprise at the University of Cambridge. This multidisciplinary biotech and business course focused on teaching strategy, healthcare economics, venture financing and valuations, intellectual property, and trends in biotechnology. It included an external consulting project with an AI drug discovery start-up, where Megan was tasked with identifying the current trends in small-molecule combination therapy deals. Megan also worked with a digital health start-up for her final dissertation. Her dissertation investigated ADHD Care in the Digital age, identifying the market and demand for children’s digital health technologies. This research aimed to advise the start-up on key risks and interest areas in digital ADHD Care. Megan looks forward to expanding her knowledge of entrepreneurship and the regulatory process for novel technologies.
In her free time, Megan enjoys running, going to the gym, visiting museums and galleries, and spending time with friends. She also enjoys trying new coffee shops and pastries.
Estela Ioannidou
Associate Consultant
Associate Consultant
Estela Ioannidou
Estela joined Eradigm in September 2023 as an Associate Consultant, bringing her enthusiasm for aiding healthcare companies in advancing and commercializing therapies, coupled with her professional and academic achievements in the life sciences.
Previously, Estela worked at GLG, supporting multiple clients across the pharmaceutical and diagnostic industries to connect with key experts and stakeholders across the product lifecycle. Here, Estela built commercial and industry knowledge, by working on projects across multiple therapeutic areas and stages of development.
Estela holds a BSc in Biomedical Sciences from University College London, which included a neuroscience research project, specifically on the molecular programming of MGE-derived cortical interneurons. Estela also holds an MSc in Genes, Drugs, and Stem Cells – Novel Therapies from Imperial College London, where she explored the cell and gene therapy landscape, and conducted research on the role of key miRNAs in ischaemic heart disease and diabetes.
From her experience at GLG and university degrees, Estela hopes to get one step closer to supporting healthcare clients with product commercialisation, and helping patients get access to treatments.
In her free time, Estela enjoys sewing, reading, listening to true crime podcasts, swimming, and going to the gym.
Core Services Team
Natalie Poole
Finance Director
Finance Director
Natalie Poole
Focus areas
All financial aspects of Eradigm. Among other things, this includes ensuring appropriate controls and processes are in place to enable the business to function effectively, business planning and analysis to support decision-making and leading the Eradigm Finance Team. I provide strategic guidance, insight and reassurance to the Eradigm Leadership Team.
Specialist expertise
I’m a qualified accountant and a member of the Association of Chartered Certified Accountants. My background is very commercial, so I’m experienced in planning and analysis, forecasting, budgeting and management reporting and cashflow reporting and management. I also have extensive experience in dealing with technical accounting matters, including statutory reporting and audit.
Education
Bachelor’s Degree in Accounting and Finance from the University of Brighton. ACCA qualified accountant.
What is your focus at Eradigm?
Ensuring that all financial aspects of the business are managed effectively. This includes providing clear information for decision-making in a way which can be readily understood by both financial and non-financial users. I see my role as making sure that “everything is working as it should” and providing recommendations, support and guidance on potential areas for improvement.
I also ensure that all finance-related statutory requirements are met, including annual accounts, tax compliance and audit.
Who do you work with?
The Finance Team is an integral part of the Eradigm business – we support, analyse and challenge across all areas where we feel we can make a positive impact.
My primary contacts are the Partners and Senior Management Team – providing them with relevant financial insights and recommendations to help the business to be as successful as possible.
What did you do before Eradigm?
My career as a finance professional spans over 20 years across a diverse range of businesses, from fine art to high-end retail to leisure and hospitality.
Prior to joining Eradigm, I was the Finance Director for a UK based hotel Group – my experience included managing all financial aspects of the difficulties associated with the Covid-19 pandemic, enabling the businesses to bounce back strongly when conditions eventually returned to normal.
What are your passions outside of work?
During the summer of 2021, I achieved a long-term goal to become a Qualified Personal Trainer. I enjoy all aspects of fitness and health and am regularly at the gym. Being from Cornwall, I also enjoy trail running on the coastal paths and open-water swimming, which I combine with beach-time whenever I’m able to.
McMillan Khoza
Director of HR and Operations
Director of HR and Operations
McMillan Khoza
Specialist Expertise: Leading Business Operations across People, Process and Systems. Covering:
- Enterprise Resource Management
- Efficiency and Cost Optimisation
- Continuous Improvement
- IT and Technology Systems
- Governance (Policies and Procedures)
- Risk Management
- Supplier Management
Education:
- Oxford Executive Leadership Programme – University of Oxford
- Master of Business Administration – Nottingham Business School – NTU
- CMI Level 7 in Strategic Management – Charted Management Institute UK
- Post Graduate Diploma in Management– Monash University S.A
- Bachelor of Commerce – Business Management – University of South Africa
- PRINCE 2 – Axelos Global Best Practice
What is your focus at Eradigm?
My focus as Director of Operations is on enabling the strategic execution of the Eradigm group strategy as set out by the Partners and the board. Ensuring that Eradigm operations across the UK, US and EU are aligned and harmonised to deliver set objectives over the short, medium and long-term. Focusing on delivering scalable, resilient, and sustainable business operations that support a fast-growing client centric organisation.
Who do you work with?
I work alongside the Partners and the board to shape and support global operations, planning and delivery. Additionally working with the leadership team across all business units to support Eradigm people in their day-to-day service to Eradigm clients.
What did you do before Eradigm?
Prior to joining Eradigm I worked as the Global IT Business Planning and Performance Manager at a global engineering firm. I have a diverse professional background including involvement in Publicly Listed companies across Financial Services, Fintech and Global Supply Chain Management with leadership roles in Business Operations, Technology and Organisational Strategy and Business Planning.
What are your passions outside of work?
Outside of work I enjoy living an active lifestyle which includes playing club cricket, mixed martial arts and weight training. I also enjoy travelling, live music, reading, connecting with loved ones, family and friends.
Pálma Szaló
Operations Resourcing Lead
Operations Resourcing Lead
Pálma Szaló
Pálma joined Eradigm in 2020, having completed her PRINCE2 Project Management Practitioner course to go with her Agile PM Practitioner qualification and bringing strong experience in Finance and Operations across industries.
Her previous roles include providing financial assistance and budgeting support to the Head of Finance and Operations at a ground-breaking FinTech start-up. She handled various areas such as reporting, purchasing, processing and payroll data management. Pálma excels at multi-tasking and at wearing different hats at the same time, which allows her to hit the ground running in any new project. She is experienced in defining and implementing Finance and Operations Policies and Procedures, building efficient processes, and supporting the HR on-boarding and off-boarding operations. She is always determined to find the best solutions, tools and products that support the business in the best way possible, maintain high efficiency and achieve outstanding success in all projects she handles.
Pálma‘s diverse responsibilities include coordinating and managing different Finance tasks and supporting Eradigm’s core operations. She is taking care of the smooth running of the office, alongside managing different projects.
Outside of work, Pálma is prepping for a Wellness Body Building competition. She plans to step on stage in Summer 2021. She also loves animals, especially dogs. She takes her neighbour’s dog for a walk daily. While doing so she gets her daily steps in as well, hitting two birds with one stone.”
Nick Waring
Management Accountant
Management Accountant
Nick Waring
Education:
BSc in Chemistry from University of Birmingham.
Management Accounting and Reporting
What is your focus at Eradigm?
My main focus at Eradigm is to streamline the financial processes to cope with the tremendous growth the company has experienced. I am also responsible for month-to-month cashflow, accounts payable and invoice scheduling.
Who do you work with?
I work closely with the financial controller of Eradigm to help maintain the monthly management accounts and reports for the partners.
What is your specialist expertise, and what types of projects do you work on?
My main expertise is that I am analytically minded and as a result, most of my projects will involve reconciliations and problem solving and ensuring all financial data is accurate. I have also had previous experience with systematic reviews to improve the efficiency of the finance team, my attention to detail is crucial for my project involvement.
What did you do before Eradigm?
Prior to working at Eradigm, I have had experience in the fintech industry, as well as the fine art/auction industry. All my previous roles have provided me with excellent financial acumen and skills.
What are your passions outside of work?
I am actively studying for my CIMA accountancy exams. I am a huge sports fan and I am always looking for a new and exciting sport to get involved in. I am also passionate about food and pub quizzes.
Kalayvani Soondrum
Finance Assistant
Finance Assistant
Kalayvani Soondrum
Education:
After completing my A-Levels, I went straight into employment. My career in a finance-related environment started 4 years ago, where I trained as a Bookkeeper and Payroll Administrator in an Accounting Firm. Throughout my career, I studied and gained my Level 2 AAT Foundation Certificate in Bookkeeping.
What is your focus at Eradigm?
My focus at Eradigm is to learn about the financial processes of the company and provide finance support. Throughout the years, I have developed a very keen interested in finance and I am very much looking forward to developing my career within this department.
What did you do before Eradigm?
Prior to joining at Eradigm, I was working as a counter assistance in a pharmacy for three to four years. When I decided if it was not for me, I left the job and started working for an accountant firm based in Coulsdon. Then I left the firm to focus more on payroll, where I worked sorely as a payroll administrator.
What are your passions outside of work?
My passion outside of work is spending my time with my loved ones. I also enjoy learning new subjects such as different philosophies, writing and art! As boring as it sounds, I am the type of person that can spend hours in a museum. But also enjoy more “fiery” activities such as traveling, yoga, paintballing & playing my PlayStation (If that counts)…
Zoe Ajayi
HR Assistant
HR Assistant
Zoe Ajayi
My focus here at Eradigm is to contribute to the success of the business and, of course, it’s employees. As well as this, being a key point of contact, problem solving and creating a thriving working environment for all is what I aim to achieve.
Who do I work with?
I work side by side with the HR Director, the Operations Team and the Finance Team.
What did I do before Eradigm?
My career in HR started in 2022 after graduating with a Psychology degree from Coventry University, when I joined a data consulting firm as HR Assistant.
In my short career so far, I’m lucky to have been exposed to many processes such as training, benefits, probation, improving company culture and employment policies and procedures. Having been half of the HR team since I started my career, I’ve adopted an ‘all hands-on deck’ personality, enabling me to be everywhere at once, whilst producing high quality and accurate work.
What are your passions outside of work?
Recently, I went on a solo trip to Dubai for 10 days and it’s safe to say that won’t be my last! My aim is to solo-travel at least once a year. Additionally, I love hairdressing and I have done since I was young. Lastly, I love serving in my church!