Client situation: A top-5 pharma Alzheimer’s disease team needed targeted on-site primary research alongside key neurology congress coverage to understand how leaders were reacting to new data in real time.

Eradigm’s approach:

• Co-created Key Intelligence Questions and priorities with the client pre-conference
• Captured HCP sentiment from presenters and attendees on the ground
• Gathered competitor insight via booth conversations
• Shared live updates for use in in-conference client meetings

What the client achieved:

• Targeted primary, not generic: right people, right questions, right timing
• Context-rich interpretation: sentiment paired with what was presented for sharper analysis
• Reactive turnaround: insights delivered while decisions were still live

Client voice: “The primary insights were the difference-maker. You captured how leaders were reacting in the moment, then translated it into clear implications for our therapy and diagnostics priorities while the congress was still live.” — CI Senior Manager, neurology team, top-5 pharma