We partnered with a top infectious disease biotech to provide real-time competitive insights, supporting them to maintain a market-leading position
The Opportunity:
“How can we stay informed of our competitors’ infectious disease brand messaging, clinical trial progress, pipeline developments, and community engagement?”
The client was searching for an all-in-one solution for their competitive franchise monitoring needs, encompassing all competitor activities from new pipeline updates, corporate event coverage and international conference attendance. Eradigm worked with the client to design a robust monitoring platform, with resources tailored to address their needs comprehensively.
Our Approach:
Eradigm partnered with the CI Director and were rapidly embedded as an extension of the client’s team. Throughout the duration of the project, we have also collaborated with Medical Affairs, Commercial Strategy, and market affiliates, so that we could utilise our subject matter expertise to develop solutions to their needs. This cross-stakeholder engagement has enabled us to strengthen our clients’ internal relationships, while enhancing the impact and alignment of project outputs.
Our team utilizes a suite of cutting-edge technology to monitor the secondary universe in real-time for competitively relevant news, updates, and events. We leverage this comprehensive stream of information to provide our client team with a bespoke package of resources including alerts, newsletters, quarterly reports, clinical trials and product databases, and launch timelines.
When our clients’ questions cannot be answered through the secondary domain, our team of subject matter experts engage in targeted primary research across competitive, healthcare professional, and key opinion leader sources. By engaging directly with our in-house expert network, we empower our clients with unique insights that give them an edge over their competition.
The Impact:
This monitoring project has enabled our clients to flourish as a CI team, providing high-quality competitive outputs to their stakeholders to enable the organization to remain informed and responsive to shifts in the competitive environment. The off-the-shelf resources that we have developed enable our clients to satisfy stakeholder requests while liberating more of their time to add value to other initiatives throughout their organization. Throughout our long-term client relationship, our team has been perceived as thought partners, showcasing Eradigm’s deep expertise and five-star service quality.
