Future-proofing Pharma: What determines success for pharma when it comes to digital transformation?

With pharma companies universally seeking to incorporate digital optimisations throughout the product and patient journey, the industry has adopted some specific strategies to ensure success. In the second of our three-part series on Digital Health, industry veteran Michael Pace discusses what digital transformation brings to the standard operating protocol in pharma, which tangible factors are critical for success in the digital sphere, and how the industry is likely to change in response to the long-term changes brought about by Covid-19.