Natalie Poole

Focus areas

All financial aspects of Eradigm.  Among other things, this includes ensuring appropriate controls and processes are in place to enable the business to function effectively, business planning and analysis to support decision-making and leading the Eradigm Finance Team.  I provide strategic guidance, insight and reassurance to the Eradigm Leadership Team.

Specialist expertise

I’m a qualified accountant and a member of the Association of Chartered Certified Accountants.  My background is very commercial, so I’m experienced in planning and analysis, forecasting, budgeting and management reporting and cashflow reporting and management.  I also have extensive experience in dealing with technical accounting matters, including statutory reporting and audit.


Bachelor’s Degree in Accounting and Finance from the University of Brighton.  ACCA qualified accountant.

What is your focus at Eradigm?

Ensuring that all financial aspects of the business are managed effectively.  This includes providing clear information for decision-making in a way which can be readily understood by both financial and non-financial users.  I see my role as making sure that “everything is working as it should” and providing recommendations, support and guidance on potential areas for improvement.

I also ensure that all finance-related statutory requirements are met, including annual accounts, tax compliance and audit.  

Who do you work with?

The Finance Team is an integral part of the Eradigm business – we support, analyse and challenge across all areas where we feel we can make a positive impact.

My primary contacts are the Partners and Senior Management Team – providing them with relevant financial insights and recommendations to help the business to be as successful as possible.

What did you do before Eradigm?

My career as a finance professional spans over 20 years across a diverse range of businesses, from fine art to high-end retail to leisure and hospitality.

Prior to joining Eradigm, I was the Finance Director for a UK based hotel Group – my experience included managing all financial aspects of the difficulties associated with the Covid-19 pandemic, enabling the businesses to bounce back strongly when conditions eventually returned to normal.

What are your passions outside of work?

During the summer of 2021, I achieved a long-term goal to become a Qualified Personal Trainer.  I enjoy all aspects of fitness and health and am regularly at the gym.  Being from Cornwall, I also enjoy trail running on the coastal paths and open-water swimming, which I combine with beach-time whenever I’m able to.