Consistent and aggressive optimisation of both operations and customer experience by established players created an urgent need for our client to identify upcoming competitor strategies, to enable crafting of a best-in-class, future-proof franchise strategy for upcoming launches.
Eradigm leveraged expertise in novel technology development and service models, as well as a growing global expert network, to generate impactful and timely primary CI insights and hence created a holistic view of the competitive landscape. This was accompanied by targeted franchise learnings for the client, which were delivered in quarterly cross-functional meetings bringing together senior leadership teams.
