Cell Therapy Competitive Landscape Monitoring
What manufacturing and commercial strategies are employed by established and emerging competitors, and how can a late entrant ensure meaningful differentiation?
Consistent and aggressive optimisation of both operations and customer experience by established players created an urgent need for our client to identify upcoming competitor strategies, to enable crafting of a best-in-class, future-proof franchise strategy for upcoming launches.
Eradigm leveraged expertise in novel technology development and service models, as well as a growing global expert network, to generate impactful and timely primary CI insights and hence created a holistic view of the competitive landscape. This was accompanied by targeted franchise learnings for the client, which were delivered in quarterly cross-functional meetings bringing together senior leadership teams.