The innovation squeeze across the therapeutic spectrum means that brands, portfolios and corporations need to constantly battle to identify and leverage new sources of value. We work with competitive intelligence functions and competitive strategy professionals to design and execute projects which can provide measurable returns across the board.

From monitoring landscape for real time competitive insights that can move the needle on critical brand level investment decisions, to deep dive/ad hoc research to address a specific competitive threat or opportunity, we have extensive experience in deploying the best combination of secondary and primary research approaches to develop and test hypotheses which we then test by talking to the best placed sources across multiple functions, institutions and geographies.

Our Services Include:

Asset/Franchise Monitoring

Global Conference Coverage

Competitor Deep Dives

Competitor Simulation Exercises/Wargames

Peer Benchmarking Analysis

Qualitative Market Research

Payor Research Studies

We address both in and above brand topics including:

Clinical Trial Design and Regulatory Strategy

Sales & Marketing

Medical Affairs

Product Messaging and Positioning

Market Access

Beyond the Pill Tactics

Our experience is built on running hundreds of intelligence & Insights projects across diverse markets and therapeutic landscapes.

The Intelligence and Insights Division is headed up by Dr. Patrick Romano

With a career in consulting spanning nearly 15 years, Patrick’s formative years as a consultant were spent on the coal front of the biopharma Competitive Intelligence Industry. Patrick has built world-class teams of consultants to lead and deliver a very broad range of CI projects to senior decision-makers across the world’s most successful companies, portfolios and brands. With a deep understanding of secondary and primary research methodologies, Patrick has an intimate understanding of where and how deep value can be generated through a detailed understanding of the competition.

Read Patrick’ Bio

Contact information

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  • +44 (0) 203 929 0534
  • Eradigm Consulting Fora,
    180 Borough High Street,
    London, SE1 1LB
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