The innovation squeeze across the therapeutic spectrum means that brands, portfolios and corporations need to constantly battle to identify and leverage new sources of value. We work with competitive intelligence functions and competitive strategy professionals to design and execute projects which can provide measurable returns across the board.
From monitoring landscape for real time competitive insights that can move the needle on critical brand level investment decisions, to deep dive/ad hoc research to address a specific competitive threat or opportunity, we have extensive experience in deploying the best combination of secondary and primary research approaches to develop and test hypotheses which we then test by talking to the best placed sources across multiple functions, institutions and geographies.
Our Services Include:
Global Conference Coverage
Competitor Deep Dives
Competitor Simulation Exercises/Wargames
Peer Benchmarking Analysis
Qualitative Market Research
Payor Research Studies
We address both in and above brand topics including:
Clinical Trial Design and Regulatory Strategy
Sales & Marketing
Product Messaging and Positioning
Beyond the Pill Tactics