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Intelligence & Insights

The innovation squeeze across the therapeutic spectrum means that brands, portfolios and corporations need to constantly battle to identify and leverage new sources of value. We work with competitive intelligence functions and competitive strategy professionals to design and execute projects which can provide measurable returns across the board.

From monitoring landscape for real time competitive insights that can move the needle on critical brand level investment decisions, to deep dive/ad hoc research to address a specific competitive threat or opportunity, we have extensive experience in deploying the best combination of secondary and primary research approaches to develop and test hypotheses which we then test by talking to the best placed sources across multiple functions, institutions and geographies.

Our Services Include:

Asset/Franchise Monitoring

Global Conference Coverage

Competitor Deep Dives

Competitor Simulation Exercises/Wargames

Peer Benchmarking Analysis

Qualitative Market Research

Payor Research Studies

We address both in and above brand topics including:

Clinical Trial Design and Regulatory Strategy

Sales & Marketing

Medical Affairs

Product Messaging and Positioning

Market Access

Beyond the Pill Tactics

Our experience is built on running hundreds of intelligence & Insights projects across diverse markets and therapeutic landscapes.