Commercial Excellence

Service model optimisation – remaining competitive in MedTech.

Our client wanted to re-assess their professional education model to remain competitive in the MedTech industry, where product differentiation was declining and service offerings were becoming more and more important.

We conducted an industry benchmark of competitive business and pricing models, and identified the key value-driver elements to benchmark and optimise the client’s own business model, so that they remained attractive yet competitive in this dynamic landscape.

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