What are the key opportunities & threats to our asset, and how can we best thwart the competition through differentiating messages and tactics?

As the Psoriasis market continues to gain regulatory approvals, with novel mechanisms of action or entrenched antibodies gaining biosimilar threats, our client aimed to both gain an aligned internal understanding of the competitive landscape as well as crowdsource strategic ideas to cement their position in the market.

Eradigm’s analyses of the competitive landscape with likely greatest impact to the client franchise, incorporated with creative workshop design and immersive facilitation enabled our client to ideate innovative tactics to gain a competitive edge in an engaging 2-day workshop bringing together pan-EU & cross-functional teams, with deliverables supporting ongoing action plan development.