Cross-Portfolio Strategy

Leveraging a more ambitious communications strategy to raise the profile of a haematology portfolio.

Our client, a leading global biopharmaceutical company, sought to understand how its competitors were leveraging franchise-level communications for their strategic positioning in haematology.

We leveraged both explicit and implicit sources of messaging and imagery to provide detailed strategic communication profiles of both our client’s key competitors and their own relative positioning. This facilitated and continues to drive a strategic redesign of their franchise communications.

Testimonial about Cross-Portfolio Strategy 2