Optimal investment opportunity – making strategic decisions in a crowded market.

Our client, a large Private Equity firm, was looking to invest in an over-the-counter healthcare goods company in Europe to spearhead their entry into a previously unknown market.

We provided a thorough overview of the EU OTC healthcare market and its constituents to identify the top 5 investment opportunities for the client based on their strict investment criteria. The work provided a comprehensive understanding of the key competitors and market dynamics in the healthcare OTC market, as well as a prioritised selection of companies fit-for-investment and their particular strengths and weaknesses.