Medical Affairs, Launch & Positioning Strategy
What defines success in immunology, and how can we shape our launch & positioning strategy to compete with entrenched players?
In an intensely competitive space, our client wanted to define what characteristics defined success, both at and following, launch in Immunology to inform their launch and indication sequencing strategy.
Eradigm’s thorough assessment of the evolution of entrenched player analogues linked strategic positioning in the market to tactics determining success, along with the pitfalls made en route. In addition, a mapping of competitors by relative focus across their cross-functional strategy went further to inform our client’s launch resourcing strategy directly.