Launch, Value & Access Strategy
What are our competitor CAR T global access strategies, and how can we be better?
Our client required effective positioning to launch their CAR T assets in fast-evolving environments across the US, Europe and Japan.
We monitored and evaluated competitor CAR T pricing & reimbursement activities, alongside the fast-evolving market access and regulatory dynamics.
Over three years, our long-term partnership enabled our client to adapt their launch strategy in real time and identify non-traditional ways to differentiate from competitors.