How can we strengthen our portfolio launch strategy by better understanding our competitor’ strategies?

Launching in a competitive space with low patient numbers and various competitors with assets toe to toe in development, our client sought to ensure their cross-functional teams were developing robust and future-proofed portfolio strategies informed by a common understanding of their competitive environment.

Eradigm created thorough competitor profiles, detailing cross-dimensional aspects of strategies and tactics, and designed and facilitated an engaging 3-day workshop that brought together members from across the global client teams, stimulated insightful discussion on potential scenarios, and identified key priorities to bring into their go-to-market strategies to win in the market.